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BeaverTails represents the leading kiosk and street stall brand in Canada with a 8% value share
Street Stalls/Kiosks in Canada - a new market research report on 2014-03-20 11:25:03
The street stalls/kiosks environment is very fragmented in Canada, with a large number of independents dominating the marketplace. However, a number of chained brands have a presence. The leading brand of 2012 was BeaverTails with an 8% value share. The chain focuses on a popular Canadian pastry – fried dough served hot and shaped in the form of a beaver tail, with a choice of toppings. The company´s share remained static over the review period, perhaps due to the increased focus on healthier eating, as well as the troubled economy.

In addition, BeaverTails is not in first position in terms of the number of outlets or transactions, indicating that the business is in the top ranking not due to expanding volume of sales but high prices. Canadian consumers expect healthier food and more diverse menus from street vendors than BeaverTails is able to provide. While the operator offers a slightly healthier menu item, such as BeaverBites with vanilla frozen yogurt, it is not providing the diversity in menus expected by consumers.

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