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"Beer in Switzerland" Published

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2013-12-27 09:44:48 - New Beverages research report from Euromonitor International is now available from Fast Market Research

Demand for beer continued to increase in Switzerland in 2012, despite the slowdown recorded in tourism flows and the adverse weather conditions during summer 2012. The category continued to benefit substantially from the rising popularity of imported lager, which Swiss consumers increasingly prefer to domestic lager due to its relatively low average unit price in the economy segment and the greater variety of products in the premium segment. Domestic lager, meanwhile continued to register...

Euromonitor International's Beer in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and

offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Full Report Details at

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

Euromonitor International
December 2013


Production, Imports and Exports
Competitive Landscape
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Category Data
Table 1 Sales of Beer by Category: Total Volume 2007-2012
Table 2 Sales of Beer by Category: Total Value 2007-2012
Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 13 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 15 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Feldschlosschen Getranke AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 2 Feldschlosschen Getranke AG: Key Facts
Summary 3 Feldschlosschen Getranke AG: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Feldschlosschen Getranke AG: Competitive Position 2012
Executive Summary
Sales Stagnate Amidst Declining Consumer Confidence
Swiss Consumers Show Growing Preference for Lighter, Sweeter and Flavoured Alcoholic Drinks
Beer Producers Continue To Dominate Competitive Environment
Off-trade Remains the Preferred Channel Among Swiss Consumers
Alcoholic Drinks Faces A Difficult Forecast Period
Key Trends and Developments
Dampened Consumer Spending Confidence Shapes Consumer Demand
Unit Prices Remains Static Due To Competition From Cheap Imports
Changing Consumer Profiles Drive Demand for Lighter and Sweeter Alcoholic Drinks
Key New Product Launches
Summary 5 Key New Product Developments 2012
Specialist Retailers
Summary 6 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 7 Merger and Acquisition Activity 2011-2012
Market Background
Table 21 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that Uses Wholesalers 2012

Full Table of Contents is available at:

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Bill Thompson
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