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Cough, Cold and Allergy (Hay Fever) Remedies in Belgium

Belgium cough remedies market: Key players include Procter & Gamble Eurocor, Solinest & Novartis Consumer Health

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2014-04-18 15:31:04 - Cough, Cold and Allergy (Hay Fever) Remedies in Belgium - a new market research report on

Although it is fragmented in terms of brands, the competitive landscape in the Belgium cough remedies market is concentrated in terms of companies. The top five players, namely Procter & Gamble Eurocor, Solinest, Novartis Consumer Health, Sanofi-Synthélabo and Melisana, accounted for a 41% share of overall value sales in 2012. Procter & Gamble led in 2012 with a 14% value share, by virtue of the high profile and strong sales of its Vicks umbrella brand. It is present in many categories, including decongestants, but also medicated confectionery – included both in medicated confectionery and packaged food.

2012 ended better for cough, cold and allergy (hay fever) remedies than it started. The winter was not particularly cold, with limited falls in temperatures



– this did not act in favour of the number and intensity of flu cases. However, the spring and the summer were cool and rainy, and frequent temperature variations boosted the number of colds, and to a lesser extent coughs. However, many years after the questioning of combination cough, cold and allergy remedies – as a result of which most were withdrawn – the category was again questioned by the Commission des Médicaments, particularly paediatric variants, from 2011.

In spite of the climate of deregulation that was in the air in 2010/2011, the outlook is again rather grey for cough, cold and allergy (hay fever) remedies. Before mid-2011, the recent emergence of sales via the internet – authorised since January 2009 – was promising; nonetheless, almost all products will still be sold through chemists/pharmacies in the coming years. With the questioning of paediatric dextromethorphan products and the reverse switch of Cirrus from Bios Coutelier, there is again a negative climate surrounding combination OTC products in Belgium.

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