Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Eye Care in Belgium

Belgium eye care market: Dominated by international brands and manufacturers


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-04-18 15:13:03 - Eye Care in Belgium - a new market research report on companiesandmarkets.com

The competitive landscape in the Belgium eye care market is concentrated in terms of players, but fragmented in terms of brands. It was almost exclusively in the hands of international brands and manufacturers in 2012. Six companies held shares over 5% – Théa Pharma, Viatris, Pfizer Consumer Healthcare, Leo Pharmaceutical Products, Alcon-Couvreur and Novartis Consumer Health, however, Théa Pharma clearly maintained its lead with a share of over 17% in 2012. Following its introduction just prior to the review period, Hyabak from Théa Pharma became the brand leader in 2006, and forged ahead during the bulk of the review period. Although Hyabak lost ground to Optive in 2008, it countered with an aggressive promotional campaign over 2010-2011, which enabled it

 

 

to continue to gain share in 2012.

Sales of eye care products are usually dynamic, but were dampened by two negative factors in 2012. First, the category was in indirect competition with increasingly successful eye care supplements such as Préservision 3 from Bausch & Lomb and Nutrof Omega by Théa Pharma. Then, due to the climatic conditions in the spring and summer, allergy eye care often experiences irregular sales, with frequent peaks and troughs. Again in 2012, cases of conjunctivitis were rare during the wet spring and summer, which limited the distribution of pollen. As a result, allergy eye declined by 2% in current value terms in 2012.

Despite their efforts, manufacturers have increasing doubts regarding the capacity of Belgian consumers to self-medicate in the area of eye care. Belgians accept directly buying vitamins, dietary supplements or cough, cold and allergy remedies when they are tired, stressed or have a cold. Nonetheless, only a minority will purchase for the first time a brand in eye care without advice or a prescription from their ophthalmologist. Once the product has been prescribed once, they directly purchase it from pharmacists on an OTC basis. European deregulation enabled artificial tears to be sold through outlets other than chemists/pharmacies during the review period in Belgium. However, Belgians still depend on advice from chemists/pharmacists, and thus sales have not taken off in parapharmacies/drugstores or supermarkets.

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com