2014-03-12 00:17:01 - Gum in Belgium - a new market research report on companiesandmarkets.com
The level of innovation and merchandising activity in gum has remained fairly high in 2012 but lower than in previous years, which surprisingly has not been a bad thing for the category. Indeed, in the middle of the review period, the range tended to become too complex and products too expensive for consumers, according to some marketers. The growing number of brand variants and even players tended to exhaust consumer interest. The high number of innovations made the category more complicated,...
Gum in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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