Belgium travel market: Increase in domestic and international visitors between 2008-12
Travel and Tourism in Belgium to 2017 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-17 23:13:01
The Belgian travel and tourism sector in terms of volume declined in 2009, and grew at a comparatively slow pace during the overall review period (2008â2012). The country recorded an increase in the volume of domestic and international visitors, and consequently tourist expenditure rose.
Despite an annual increase in tourist volumes, Belgium´s share of international tourists is low when compared to its European counterparts such as France and Germany. The government is keen to develop ecotourism and has undertaken initiatives to promote this. The country attracts a large number of medical tourists due to its advanced levels of medical technology, low treatment costs and healthcare infrastructure.
The three most visited provinces in Belgium include West Vlaanderen, Limburg (BE) and Antwerpen. The open-air museum in Bokrijk, the 16th-century Alden Biesen Castle in Bilzen and the BÃ©guinage, a UNESCO World Heritage Site in Tongeren, are the most popular tourist destinations in the Limburg Province.
Economic instability in European countries has affected inbound tourism. An increase in unemployment and a decrease in mean household income and disposable income have negatively affected consumer confidence.
The volume of outbound leisure tourists increased due to various promotional packages offered by tour operators, and the country´s expanding capacity for international flights. France, the Netherlands, Spain, Italy, Turkey Switzerland, Austria and Greece are the leading European destinations for outbound travel from Belgium.
Expansion to new destinations is one of the key competitive strategies followed by airline companies in Belgium. Adding new destinations expands networks and increases guest traffic. In contrast, customers also benefit from new service offerings. For example, Jetairfly now provides flights to the Azores and Macedonia.
Leisure tourists accounted for 70.8% of the total domestic tourist volume in 2012, which presents an opportunity for car rental companies to increase their customer base by targeting leisure tourists. However, business tourists are also expected to become key consumers over the forecast period, due to the increasing level of business tourism in Belgium.
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