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BergendahlsGruppen AB in Retailing (Sweden)

BergendahlsGruppen AB: New company profile published

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2014-03-10 03:26:02 - BergendahlsGruppen AB in Retailing (Sweden) - a new company profile report on

BergendahlsGruppen aims to develop its subsidiaries and acquire new ones over the forecast period. The company´s two key chains are City Gross and Matrebellerna, the former in the hypermarkets channel and the latter in supermarkets. City Gross plans to compete with reduced prices, focusing on families with children, paying attention to festive seasons for minorities, such as Ramadan, and offering food bags with fresh ingredients. Matrebellerna competes with prices, effective marketing in form...

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Product coverage: Non-Store Retailing, Store-based Retailing.

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