2013-12-22 00:07:47 - New Financial Services research report from Timetric is now available from Fast Market Research
Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.
* This report provides overall best practice for retail bank loyalty programs including, marketing channels, reward structure and in-depth case studies.
Reasons to Get this Report
* Understand the dynamics of the retail bank loyalty programs landscape across the key markets worldwide
* Learn from case studies of leading banks
* Gain insight into various challenges faced by retail banks in offering loyalty programs and key marketing and product strategies across
all the key markets
Full Report Details at
- www.fastmr.com/prod/755369_best_practice_in_retail_bank_loyalty_ ..
Report Table of Contents:
1 Executive Summary
2 Best Practices in Retail Bank Loyalty Programs
2.1 Best Practice
2.1.1 Using analytics to understand consumer behavior and offer customized loyalty programs
2.1.2 Expansion of reward programs across territories and new channels to cater new customers
2.1.3 Introduction of higher margin reward programs to improve profitability
2.1.4 Targeting young population through social media
2.2 Case Studies
2.2.1 Russian Standard Bank (RSB) benefited from an analytics platform
2.2.2 Citi teams up with Best Buy to launch a mobile-based loyalty program in the US
2.2.3 Union First Market's loyalty program to scale-up business
2.2.4 Alpha Bank's instant rewards through POS terminals
2.2.5 Barclays Bank's reward program through low-cost banking channels
3.1 Contact Us
3.2 About Timetric
List of Figures
Figure 1: Challenges Faced and Best Practices Adopted by Retail Banks
Figure 2: Loyalty Program Offerings by RSB, 2011
Figure 3: Snapshot of Citi's Loyalty Program Mobile Application
Figure 4: Loyalty Program Offerings by Citi in Collaboration with Best Buy, 2011
Figure 5: Total Relationship Banking Loyalty Program Offered by Union First Market Bank
Figure 6: Alpha Bank's Loyalty Program Through POS
Figure 7: Barclays Bank's Reward Program Through Low Cost Banking Channels, 2009
Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at www.fastmr.com/catalog/publishers.aspx?pubid=1037
About Fast Market Research
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