2013-10-03 11:18:22 - Recently published research from Euromonitor International, "Better For You Packaged Food in Vietnam", is now available at Fast Market Research
Most Vietnamese consumers believe products containing sugar or fat contribute towards obesity and an unhealthy body. Moreover, consumers are easily persuaded into consuming products labelled as low fat. Therefore, the trend of reducing the sugar or fat within products dominates BFY packaged food. Various milk products with less sugar or fat, reduced sugar RTD tea and diet soft drinks are popular with consumers who wish to eat and drink more healthily. Taking advantage of this product trend and...
Euromonitor International's Better For You Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness
categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Full Report Details at
- www.fastmr.com/prod/689602_better_for_you_packaged_food_in_vietn ..
Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
BETTER FOR YOU PACKAGED FOOD IN VIETNAM
LIST OF CONTENTS AND TABLES
Table 1 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 3 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 4 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
the Health and Wellness Food and Beverage Industry Achieves Steady Growth Through Wise Investment
Naturally Healthy Products Take the Lead in Hw Food and Beverages
Competitiveness Varies Across Particular Categories
Traditional Stores Wins in Terms of Sales While Modern Trade Offers Variety
Hw Food and Beverages Has High Potential
Key Trends and Developments
Strong Increase in Consumer Health Awareness
Increasing Interest From Food and Beverage Manufacturers in Health and Wellness Products
Traditional Grocers Remain Dominant Although Modern Channels Continue To Grow
Younger Generation Shapes Consumer Trends
Naturally Healthy Products Register Outstanding Growth
Table 5 Sales of Health and Wellness by Type: Value 2007-2012
Table 6 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 7 Sales of Health and Wellness by Category: Value 2007-2012
Table 8 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 10 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 11 Health and Wellness GBO Company Shares 2008-2012
Table 12 Health and Wellness NBO Company Shares 2008-2012
Table 13 Health and Wellness NBO Brand Shares 2009-2012
Table 14 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 15 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 16 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Summary 1 Research Sources
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
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