Today: November 25, 2015, 9:19 am

Bleach in Algeria - New Market Study Published

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research 2014-08-16 09:28:56
Rising disposable income levels and an expanding mid-income group in Algeria resulted in many consumers trading up within home care. This resulted in bleach seeing the weakest overall current value growth in home care in 2013 over the previous year, as many low-income consumers switched to standard powder detergents for cleaning their homes and many mid-income consumers switched to multi-purpose cleaners. Bleach thus saw 4% volume growth in 2013 over the previous year in comparison to 11% growth for standard powder detergents and 10% growth for multi-purpose cleaners.

Competitive Landscape

Many consumers view bleach as a commoditised product. Due to the popularity of bleach as a multifunctional home care product among low-income consumers there is also a strong focus on price, with many consumers simply opting for the lowest-priced products available. As a result, "others" accounted for a dominant share of value sales in bleach throughout the review period, with a share of 58% in 2013. The share of "others" however dropped by a percentage point in 2013 over the previous year, as rising disposable income levels encouraged consumers to trade up to the leading brands.

Full Report Details at

Industry Prospects

Bleach will continue to see sales growth constrained by strong competition from more convenient, safer and task-specific products in home care in the forecast period. Bleach will continue to see the slowest value growth at constant 2013 prices in overall home care in the forecast period, as disposable income levels rise and consumers trade up to product areas such as multi-purpose cleaners, toilet care and standard powder detergents. In addition, bleach is one of the most mature and commoditised product areas in home care, with almost universal household penetration by the end of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Algeria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Algeria?
* What are the major brands in Algeria?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Algeria?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Table of Contents:



Competitive Landscape
Category Data
Table 1 Sales of Bleach: Value 2008-2013
Table 2 Sales of Bleach: % Value Growth 2008-2013
Table 3 NBO Company Shares of Bleach: % Value 2009-2013
Table 4 LBN Brand Shares of Bleach: % Value 2010-2013
Table 5 Forecast Sales of Bleach: Value 2013-2018
Table 6 Forecast Sales of Bleach: % Value Growth 2013-2018
Henkel Algerie SpA in Home Care (algeria)
Strategic Direction
Key Facts
Summary 1 Henkel Algerie SPA: Key Facts
Summary 2 Henkel Algerie SPA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Henkel Algerie SPA: Competitive Position 2013
Executive Summary
Strong Growth Fuelled by Urbanisation and Rising Incomes
Mid-income Consumers Trade Up While Low-income Consumers Buy More
Multinational Players With Domestic Production Continue To Gain Share
Traditional Grocery Retailers Face Growing Competition From Supermarkets and Hypermarkets
Good Forecast Period Growth Expected, Despite Signs of Maturity
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Distribution of Home Care by Format: % Value 2008-2013
Table 13 Distribution of Home Care by Format and Category: % Value 2013
Table 14 Forecast Sales of Home Care by Category: Value 2013-2018
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Summary 4 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Press Information

Published by
Bill Thompson

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