2012-10-10 07:57:32 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Bleach remained an essential item in households, with consumers using it to disinfect areas of their homes. Consumers perceive it to be a stronger disinfectant than household antiseptics/disinfectants, however the latter category outsells bleach in terms of value, as the products are considered to be less harsh on surfaces and hands.

Euromonitor International's Bleach in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle

influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/467996_bleach_in_hong_kong_china.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

BLEACH IN HONG KONG, CHINA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach by type: % value analysis 2006-2011
Table 2 Sales of Bleach: Value 2006-2011
Table 3 Sales of Bleach: % Value Growth 2006-2011
Table 4 Bleach Company Shares 2007-2011
Table 5 Bleach Brand Shares 2008-2011
Table 6 Forecast Sales of Bleach: Value 2011-2016
Table 7 Forecast Sales of Bleach: % Value Growth 2011-2016
Polyclean Chemical Products International Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 PolyClean Chemical Products International Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 PolyClean Chemical Products International Ltd: Competitive Position 2011
Executive Summary
Home Care Registers A Strong Performance
Effectiveness Is Key in Home Care
International Players Dominate Home Care
Supermarkets Remains the Leading Distribution Channel
Stable Performance Expected for Home Care
Key Trends and Developments
Home Care Benefits From Positive Economic Climate
Private Label Faces Strong Challenges
Home Care Retailing Sees More Dynamism
Convenience Surrounds Home Care
Environmental Issues Within Home Care
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Home Care Company Shares 2007-2011
Table 12 Home Care Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Home Care by Category: Value 2011-2016
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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