2012-10-04 18:50:34 - New Consumer Goods market report from Euromonitor International: "Bleach in South Korea"

As sales of bleach are mostly affected by the weather, the long humid summer in 2011 drove value sales of bleach by 4% in current value terms. Consumers looked for products which would remove the bacteria and mould caused by humidity during the long rainy season in 2011. Bleach was still preferred for this purpose due to its strong sterilising power.

Euromonitor International's Bleach in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market

- be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/467999_bleach_in_south_korea.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

BLEACH IN SOUTH KOREA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Lg Household & Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 1 LG Household & Health Care Ltd: Key Facts
Summary 2 LG Household & Health Care Ltd: Operational Indicators
Company Background
Production
Summary 3 LG Household & Health Care Ltd: Production Statistics 2011
Competitive Positioning
Summary 4 LG Household & Health Care: Competitive Position 2011
Mukunghwa Corp in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 5 Mukunghwa Corp: Key Facts
Summary 6 Mukunghwa Corp: Operational Indicators
Company Background
Production
Summary 7 Mukunghwa Corp: Production Statistics 2011
Competitive Positioning
Summary 8 Mukunghwa Corp: Competitive Position 2011
Pigeon Corp in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 9 Pigeon Corp: Key Facts
Summary 10 Pigeon Corp: Operational Indicators
Company Background
Production
Summary 11 Pigeon Corp: Production Statistics 2011
Competitive Positioning
Summary 12 Pigeon Corp: Competitive Position 2011
Executive Summary
Growth Is Driven by Value-added Products
High Demand for Hygiene After the Japanese Earthquake
Pigeon Corp's Slump Positively Affects Other Players
Sales Through Hypermarkets Steadily Increase in South Korea
Launches of Value-added Products Are Expected To Push Growth in Home Care
Key Trends and Developments
Value-added Products Are Key To Growth
Radiation Exposure From Japan Affects Home Care Consumption
Premiumisation Is Seen in Baby-related Home Care Products
More Korean People Enjoy Outdoor Activities
Environmental Consciousness Is Advanced Amongst Korean Consumers
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 13 Research Sources

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