2012-10-29 23:02:36 - Blue Inc - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

Blue Inc has grown from having just 33 stores in 2002, to an expected 195 by the end of 2012, and it has aspirations for up to 220 in the UK by 2014, on top of an international franchise operation. With a new raft of funding from the Reuben brothers and Sir Stuart Rose, and plans for a potential flotation in the future, Blue Inc is a retailer to keep an eye on over the coming years.

Report Scope

- Effectively plan your clothing space allocation by comparing it with Blue Inc, deciding which categories should be expanded in order to compete
- Plan your private label strategies by uncovering Blue Inc´s activities in this area, discovering the key to its success and

 

 

plans for the future
- As an international franchise operator, identify a potentially lucrative partner by discovering Blue Inc´s international expansion and own brand plans
- Benchmark your clothing performance by comparing clothing sales across several categories, as well as menswear market share for Blue Inc
- Identify a potential investment target by understanding the strategy of a retailer seeking expansion and a potential float

Key Highlights

Sir Stuart Rose and the Reuben brothers invested £2.0m in Blue Inc, sparking rumours of a potential flotation of the retailer in 2012 or 2013. The appointment of Sir Stuart Rose as chairman of Blue Inc will provide the retailer with strategic direction as it continues to expand, and works towards a potential listing.

Blue Inc has seen impressive growth in sales since the takeover by Marlow Retail in 2006. This can be attributed both to its recent acquisitions, adding a net 68 new stores to its portfolio in 2011, organic growth, and the increasing popularity and relevance of its product offer among younger male shoppers.

Blue Inc has a burgeoning international presence with three franchised stores, two in the Philippines and one in Kazakhstan. The retailer also sells via its UK website to the vast majority of countries, as well as through third party channels such as eBay, Pixmania and Play.com.

Reasons to Buy

- How have Blue Inc´s clothing sales grown, and how does Verdict see this changing in the coming years?
- What is Blue Inc´s strategy for future portfolio expansion and what impact will this have on its market share and clothing competitors?
- What are Blue Inc´s plans for Officers Club, and how will this impact market shares and clothing densities?

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