Today: October 7, 2015, 2:31 pm

Boehringer Ingelheim Espana SA in Consumer Health (Spain) - New Study Released

Fast Market Research recommends "Boehringer Ingelheim Espana SA in Consumer Health (Spain)" from Euromonitor International, now available 2014-08-20 04:16:17
As is the case with most pharmaceuticals players in the Spanish market, Boehringer Ingelheim's efforts are focused more on the Rx market than on consumer health. However, in the case of Boehringer Ingelheim, and in order to better reach Spanish consumers and gain loyalty, the company is developing several marketing campaigns across different media platforms. The company will continue its expansion in prescription medicines, in particular investing in research and development, and developing...

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Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

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Report Table of Contents:

Strategic Direction
Key Facts
Summary 1 Boehringer Ingelheim Espana SA: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Boehringer Ingelheim Espana SA: Competitive Position 2013

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Press Information

Published by
Bill Thompson

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