2013-01-09 20:15:33 - Boots - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

While Boots still has the biggest health & beauty market share by far in the UK, competitors such as the grocers and general merchandisers are taking share away. Though sales in the UK will be more difficult going forward, its recent tie up with Walgreens will allow the retailer to drive its international expansion. Retailers need to keep up with this player in the H&B market given its size.

Report Scope

- Benchmark your health & beauty performance by comparing sales data and market share
- Plan your own-label strategies by uncovering Boots´ activities in this area, discovering the key to its success and plans for the future

Key Highlights

Boots move away from its tie up with Waitrose food is a good move for

 

 

the retailer. While the convenience food market provides many opportunities given that on the whole most Boots stores do not open past 6pm, it is difficult for it to offer a dinner convenience offer. Instead, the Jamie Oliver lunchtime range is a better fit for the retailer.

In time for Christmas 2012 the retailer launched a shopping app which allows shoppers to leave personal video messages attached to presents through QR codes. While this is a good move, the retailer does not have a standard shopping app though it does have a mobile optimised site.

Boots continued to open NHS clinics in 2011/12, reaching a total of 20 including 14 doctors´ surgeries of which the latest was opened in Derby in November 2011. In January 2012 it opened its second instore dental surgery in Market Street in Manchester. These moves should raise Boots´ authority in providing healthcare services.

Reasons to Buy

- What is Boots´ share of the UK health & beauty market and how will this change over the next five year?
- How has Boots performed compared to the total UK health & beauty market?
- Who are Boots´ main competitors over the next five years and how should it manage this competition?

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