2014-03-24 12:31:03 - Home Improvement in Germany - a new market research report on companiesandmarkets.com
With a high fragmentation of the category, private label products account for 23% of sales. The shares of 2% of the big companies therefore seem rather small in comparison. Nevertheless, large international companies like Bosch, Black & Decker and Villeroy & Boch deliver the leading brands in the overall home improvement category.
Do-it-yourself (DIY) has been, is and most likely will continue to be an integral part of German society. No matter the generation or the gender, people tend to be able and willing to take things in their own hands and do at least small repairs or constructions on their own.
Studies show that for example over 90% of men in Germany would hang shelves or install furniture themselves and about
85% are willing to paint walls or do other home improvement tasks. Even the more complicated projects, like drywalling or flooring might be done by about 40% of people.
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