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Brazil Aerospace & Defense Industry: Porter’s Five Forces Analysis

Brazil aerospace market: One of the largest in South America


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2014-01-28 01:33:02 - Brazil Aerospace & Defense Industry: Porter’s Five Forces Analysis - a new market research report on companiesandmarkets.com

This report uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment.

They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.

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