2014-04-21 00:41:01 - Brazil Aerospace & Defense Industry: Porterâs Five Forces Analysis - a new market research report on companiesandmarkets.com
This report uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment.
They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.
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