Baby Food in Brazil - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-12 00:08:03
NestlÃ© led the Brazil baby food market in 2011, with 82% share of value sales. NestlÃ© has a massive participation in all segments of baby food, and until 2011, the company monopolises sales of prepared baby food and other baby food. In addition, NestlÃ©s traditional brands in milk formula and dry baby food such as Nan, Ninho and NestlÃ© Farinha LÃ¡ctea have a high level of recognition amongst paediatricians and mothers.
Baby food is set to increase by 11% in current value terms in 2012. It will grow at a slower pace compared to the review period CAGR of 16%, as a result of reduced consumer confidence. This led consumers to reduce expenses with items that are not perceived essential and that can be substituted by homemade food.
Baby food is expected to record moderate growth during the forecast period, posting a CAGR of 4% in constant value terms. Slower growth is a result of the weak performance of dried baby food as consumers are shifting from traditional mingau to healthier options such as muesli and cereals, and convenient options such as prepared baby food.
- Baby food is expected to post good growth of 11% in current value terms in 2012 to reach R$2.7 billion
- NestlÃ© Brasil Ltda launches bigger packaging for prepared baby food
- Other baby food is set to record the biggest current value increase of 41% driven by Mucilon Prontinho
- Unit price displays significant growth as a result of rising costs of raw milk in 2012
- NestlÃ© remains outright leader of baby food in 2011 with 82% value share
- Baby food is expected to reach a CAGR of 4% in constant value terms over the forecast period
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.