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Brazil’s Booming Beauty Industry: A Growing Success

Brazil beauty market: Key players increasing their presence in Brazil

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2014-04-21 04:51:01 - Brazil’s Booming Beauty Industry: A Growing Success - a new market research report on

Brazil´s domestic beauty products companies such as Natura Cosmeticos and O Boticário have experienced growth in revenues in recent years and this attracts foreign producers who are aiming to enter Brazil´s beauty industry and replicate the success of these Brazilian companies.Brazil´s growing economy is attractive to players that are suffering in Western European markets due to weak consumer spending during the ongoing economic downturn from 2008-2012. Companies such as Sephora owned by LVMH and L´Oreal have been increasing their presence in Brazil via a number of strategies targeted at the needs of Brazilian consumers.Competition from foreign companies has caused local players to fight back and maintain their position as leading players within the beauty industry. This has been achieved through



a number of strategies including local companies launching more brands, the acquisition of brands and micro-segmentation.

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