Free Submission Public Relations &
Deutsch English

Brazil Beer Market Insights 2013

Brazil beer market: Beer imports declined in 2012

Print article Print article
2014-04-22 02:13:01 - Brazil Beer Market Insights 2013 - a new market research report on

The southern regions are the largest contributors towards value growth in the Brazil beer market and are an ideal target for new launches of specialty beers. Local markets in north-eastern regions are growing because wealth inequalities have decreased appreciably over the last ten years. This has led to a rise in purchasing power and is crucial to the mainstream beer market.

More and more consumers are now opting for premium lagers and specialty beers, which is particularly important for south-eastern regions with a strong European heritage. Beer imports declined in 2012 after a sudden rise in 2011. Brazil´s largest beer importer, the Netherlands, saw its volumes shrink by almost 16%, probably due to Heineken producing more of its product locally.

Lagers hold



97% of the Brazilian beer market, with the north-eastern region seen as the most promising area for growth. The Heineken brand has continued to expand in 2012, benefitting from the growth of the Brazilian middle classes and the gradual shift towards premium lagers.

Although market leader AB-InBev still recorded a 3% rise in volumes during 2012, it was outperformed by challengers Brasil Kirin and Grupo Petropolis.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact