2014-02-03 12:46:01 - Carbonates in Brazil - a new market research report on companiesandmarkets.com
Coca-Cola, the absolute leader in the Brazil carbonates market, is one of the most innovative companies within the non-alcoholic drinks industry, frequently introducing novelties in terms of packaging besides investing heavily on advertisements on television. Consequently, the company registered the biggest increase in off-trade value share in 2012.
Rising IPI taxes for carbonates continued impacting performance of carbonates during 2012 and was responsible for increasing overall prices for such products over the 2011-12 period. Carbonates also saw slower total volume growth compared to the 2007-2012 review period volume CAGR, in part due to price adjustments and in part due to consumers´ switching to healthier soft drinks such as bottled water and fruit juices.
Carbonates is expected to see faster growth in total
volume over the 2012-2017 forecast period compared to the review period mostly due to the global events. In particular, the 2014 FIFA World Cup and 2016 Olympic Games which will be held in Brazil should greatly result in higher volume sales of carbonates in those years. Coca-Cola and Cia Brasileira de Bebidas are expected to invest significant resources to promote their key carbonates brands in such events as well as to sponsor marketing actions in such periods.
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.