Brazilâs Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
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PR-Inside.com: 2014-03-24 03:23:02
The Brazilian cards and payments industry grew during the review period (2008â2012) at a CAGR of 8.97%, to reach 540.7 million cards in circulation, and a transactions value of BRL1.8 trillion (US$917.1 billion) by the end of 2012. Changing lifestyle demographics, the increased popularity of online shopping and higher disposable income per capita supported growth in the number of cards in circulation.
Consumer preferences are expected to change the card payments channel´s dynamics over the forecast period. The Brazilian middle classes have an average age of 34 years and distinct preferences compared to traditional middle-class populations. Brazilian customers are also becoming increasingly averse to credit-fueled spending. These factors prompted the diversification of the market and contributed to the emergence and growth of the prepaid and charge card categories
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