Today: September 30, 2016, 8:37 pm

Brazil cheese market: 8% CAGR between 2012-2017
Cheese in Brazil - a new market research report on 2014-03-12 00:35:02
Polenghi continued to be the leading manufacturer in the Brazil cheese market, holding 10% value share in 2011. The company maintained steady share despite the stiff competition with other local players. This is a result of investment in new product developments in the past couple of years. In 2011, the company introduced Polenghi Selection Creme d Emmental, Brie and Gorgonzola and it released Polenghi Selection Fondue, Fondue Light and Fondue Microondas; the latter type of fondue can be heated in the microwaves (all new products are classified under spreadable processed cheese). In 2012, the company focused on Polenghinho Pocket, which is a pack of two units that can be carried in the bag and eaten as a snack. The company made strong investments in advertising campaigns on television and magazines.

Cheese is set to continue to show a good performance in 2012 with current value growth of 14%, showing marginal growth compared to the review period CAGR of 13%. This is due to a wider offer of cheese and growing consumption of higher value cheese among emerging middle class and affluent consumers.

The competition is expected to become more intense over the forecast period as a result of strong investments made by Brf Brasil Foods to achieve leadership within cheese. It is likely that many small and medium-size cheese manufacturers will withdraw from the category or be acquired by big players as they will be unable to compete with low margins.

Key Headlines

- Cheese is expected to grow by 14% in current value terms, reaching sales of R$14.5 billion in 2012
- Manufacturers invest in specific products mainly in spreadable processed cheese
- Packaged hard cheese is set to show the fastest growth of 15% in current value terms
- Polenghi maintains its lead of cheese in 2011, driven by new product developments
- Cheese is estimated to grow by a constant value CAGR of 8% over the forecast period

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 512 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.