Today: May 30, 2016, 2:40 pm

Brazil chocolate confectionery market: R$12.5 billion industry in 2012
Chocolate Confectionery in Brazil - a new market research report on 2014-03-12 00:33:01
At, GBO level, Nestlé SA is the leading company in the brazil chocolate confectionery market with a value share of 41.6% almost stable compared to the previous year. Owner of key brands such as Garoto, Especialidades and Alpino, the company has significantly invested in new products and merchandising activities in retail channels. Its key novelty during 2012 was to introduce Kit Kat (which was only previously available in a few premium retail channels through imports) which according to the company is the number one brand in sales in the entire world.

Chocolate confectionery is set to grow by 21% in current value terms in 2012 which will be faster than the review period average of 17%. An increasing preference for better quality chocolate confectionery and the cocoa price volatility contributed to push up unit prices and to reach higher value growth in the year.

Industry sources expect that chocolate consumption will continue growing in volume terms above the GDP growth rate over the forecast period. Despite increases in volume terms over the review period, per capita consumption in Brazil is very low compared to other Latin America countries. Also, increases in minimum wages and investments from leading multinationals in innovations and marketing campaigns tend to favour sales of such products.

Key Headlines

- In 2012, retail volume sales of chocolate confectionery are set to increase by 9%, while current value sales will grow by 21% to reach R$12.5 billion
- Kraft Foods develops vertical display in a bid to spur sales of all types of chocolates
- Tablets is set to record the fastest current value growth of 24% in 2012
- The average unit price increases in 2012 due to rising commodities prices
- Kraft Foods, Chocolates Garoto and Nestlé hold a combined value share of 75%
- Chocolate confectionery is predicted to record a constant value CAGR of 8% over the forecast period

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 506 Words
Related Articles
More From Finance
New Frontier Portfolios Top Morningstar Rankings
Boston, April 14, 2016—New Frontier’s global strategic portfolios topped the Global Balanced Strategic category of the latest [..]
Finding an Excellent Tax Lawyer with the [..]
Sound Advice about Finding an Excellent Attorney When an individual requires legal representation, whether for an IRS tax debt [..]
First Gothenburg Bancshares to acquire Nebanco, Inc.
Denver, CO: March 24, 2016 – First Gothenburg Bancshares, Inc., the holding company for First State Bank, Gothenburg, Nebraska [..]
With Bad Credit It Is Still Possible [..]
What to Expect When Seeking a Bad Credit Home Loan Refinance Okay, so not everyone has great – or even [..]
Credit-Yogi Professionals Describe How to Get Out [..]
Who doesn’t want to save money while getting rid of debt? Most folks would jump at the chance to do [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.