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Brazil chocolate confectionery market: R$12.5 billion industry in 2012
Chocolate Confectionery in Brazil - a new market research report on 2014-03-12 00:33:01
At, GBO level, Nestlé SA is the leading company in the brazil chocolate confectionery market with a value share of 41.6% almost stable compared to the previous year. Owner of key brands such as Garoto, Especialidades and Alpino, the company has significantly invested in new products and merchandising activities in retail channels. Its key novelty during 2012 was to introduce Kit Kat (which was only previously available in a few premium retail channels through imports) which according to the company is the number one brand in sales in the entire world.

Chocolate confectionery is set to grow by 21% in current value terms in 2012 which will be faster than the review period average of 17%. An increasing preference for better quality chocolate confectionery and the cocoa price volatility contributed to push up unit prices and to reach higher value growth in the year.

Industry sources expect that chocolate consumption will continue growing in volume terms above the GDP growth rate over the forecast period. Despite increases in volume terms over the review period, per capita consumption in Brazil is very low compared to other Latin America countries. Also, increases in minimum wages and investments from leading multinationals in innovations and marketing campaigns tend to favour sales of such products.

Key Headlines

- In 2012, retail volume sales of chocolate confectionery are set to increase by 9%, while current value sales will grow by 21% to reach R$12.5 billion
- Kraft Foods develops vertical display in a bid to spur sales of all types of chocolates
- Tablets is set to record the fastest current value growth of 24% in 2012
- The average unit price increases in 2012 due to rising commodities prices
- Kraft Foods, Chocolates Garoto and Nestlé hold a combined value share of 75%
- Chocolate confectionery is predicted to record a constant value CAGR of 8% over the forecast period

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