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Brazil colour cosmetics market: Avon the key player in the industry
Colour Cosmetics in Brazil - a new market research report on 2014-04-21 04:11:02
Avon continued to lead the Brazil colour cosmetics market with a 28% value share in 2012, but the company saw a decline in value share of one and a half percentage points compared with the previous year. This was due to internal problems with deliveries in the first semester of 2012. The key highlight in 2012 was new mascara under the Shock Mascara brand, which promises up to 12 times more volume. Avon also developed a new advertising campaign for its Colour Trend brand.

Health and beauty retailers increased participation in colour cosmetics from 39% in 2011 to 40% in 2012. This was in part due to the strong performance of beauty specialist retailers, mainly franchisees´ stores such as O Boticário, and in part thanks to increasing participation of chains such as Sephora and The Beauty Box (the new multi-brand stores from Botica).

The colour cosmetics category is expected to see growth of 52% in constant value terms over the forecast period. Annual disposable income, the increase participation of women in the workforce and high demand from females between the ages of 13 and 17 are key issues contributing to the positive forecast for such products. Also, resources to be invested in publicity and advertising have also helped boost sales of make-up items among women.

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