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Brazil consumer electronics market: Computer hardware sales hit $13bn in 2013
Brazil Consumer Electronics Report Q3 2013 - a new market research report on 2014-04-28 08:52:01
We project Brazil consumer electronics spending will grow by about 11% in US dollar terms in 2013 to US$40.0bn. In 2013, sales of some consumer electronics devices are expected to slow due to currency weakness and high household indebtedness. However, growth areas will include 4G smartphones, tablets, WI-Fi-enabled cameras and HD TV sets. The extension of the government´s Lei Do Bem programme, to encourage local production of various products, should boost the availability of affordable smartphones.

Brazil´s hosting of the 2014 FIFA World Cup and 2016 Olympics Games will provide a boost to spending on devices ranging from handsets to TV sets and cameras. However, in 2013 we expect the Brazilian consumer to feel the effects of high levels of household debt and there are signs that banks are becoming more wary about increasing lending.

Headline Expenditure Projections

Computer hardware sales: US$12.6bn in 2012 to US$13.2bn in 2013; +4% in US dollar terms. Our forecast unchanged, with tablet sales expected to continue to grow after surpassing 3mn units in 2012.

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Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

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