Free Submission Public Relations &
Deutsch English

Depilatories in Brazil

Brazil depilatories market: Procter & Gamble the number one player with 32% value share

Print article Print article
2014-04-21 04:08:01 - Depilatories in Brazil - a new market research report on

Procter & Gamble ranked first in the Brazil depilatories market with a value share of 32% in 2012, representing a slight decrease compared with the previous year, mostly due to its Gillette Prestobarba brand in women´s razors and blades. Since 2012 the company has invested heavily in the Venus brand in order to improve its participation in the women´s razors category with value-added products in coming years.

In 2012 Procter & Gamble launched a new woman´s razor under the Gillette Venus brand. The new product is a female version of the men´s 3-blade Mach3. The new razor also has a lubricating strip with aloe vera and vitamin E. According to the company women in Brazil still use specific men´s products for



shaving, and thus Procter & Gamble expects to increase consumption among women through value-added products such as Gillette Venus.

New product developments in depilatories under value-added benefits are expected to drive sales over the forecast period, when launches will be focused on hydrating skin and greater duration of effect. Due to increased competition with permanent hair removal services, especially in the largest cities, companies will enhance their products´ attributes along lines of convenience and price/quality ratio in order to boost consumption of these products.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact