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Brazil fine wines market: 12% CAGR between 2012 and 2017
Fine Wines/Champagne and Spirits in Brazil - a new market research report on 2014-03-10 08:58:01
Diageo and Pernod Ricard are the major players within the Brazil fine wines market due to their wide product portfolios which encompass a wide range of alcoholic drinks under a very wide range of brands from standard to luxury. The most desired brands offered by these companies include Johnny Walker Blue Label and special editions of their brands Ballantines and Chivas Regal which command very high prices. In fine champagne, Moët et Chandon and Veuve Clicquot are the most coveted brands.

Fine wines/champagne and spirits is one of the most dynamic categories within luxury goods in Brazil, increasing in value by 12% during 2012, a superior performance to the 10% current value CAGR recorded in the category over the entire review period. The strong growth in fine wines/champagne and spirits is being driven by the fact that it is rising from a small base and the increasing presence of luxury goods brands in Brazil due to the frequent launches of new brands by importers and major global alcoholic drinks players such as Diageo and Pernod Ricard.

Fine wine/champagne and spirits is expected increase in constant value at a CAGR of 12% over the forecast period. This strong performance is expected to be driven by Brazilian consumers becoming more interested in the taste and cachet of high quality alcoholic beverages as conspicuous consumption of luxury goods brands is set to rise in line with the disposable income levels of Brazils middle class and high-income consumers.

Key Headlines

- Fine wines/champagne and spirits increases in value by 12% in 2012, rising to R$672 million
- Premiumsation contributes to the strong performance of fine wines/champagne and spirits in Brazil
- Rising demand for cachaça results in luxury other spirits increasing in value by 25% in 2012, the highest growth in fine wines/champagne and spirits in 2012
- The average unit price of fine wines/champagne and spirits increases by 4% in current terms in 2012
- Fine wines/champagne and spirits is set to increase in constant value at a CAGR of 12% over the forecast period

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