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Brazil fragrances market: Natura the key player with 33% value share

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PR-Inside.com: 2014-04-21 04:07:02
Natura ranked first within the Brazil fragrances market with a value share of 33% in 2012. The company lost more than one percentage point compared with the previous year, however, due to the growing participation from Boticário (Botica). In 2012 Natura launched Kaiak Urban for men.

The French beauty specialist retailer Sephora opened its first store in July 2012 and inaugurated two new stores from December 2012. O Boticário (Botica), the leading beauty specialist retailer, introduced The Beauty Box store also in 2012, which is a new business within Boticário´s group classified as a multi-brand store working with both domestic fragrances as well as international and imported offerings. This movement tends to impact positively on sales of premium and semi-prestige fragrances, as well as moving the retailing environment of fragrances in the short-term.

Five of the major fragrance houses in the country – Givaudan, IFF, Firmenich, Symrise and Takasago – invested around R$160 million in Brazil in recent years, making São Paulo one of the most important cities in the world in terms of development of fragrances, behind only New York and Paris. These fragrance houses produce perfumes for national and international companies and detect that in Brazil there is a strong tendency towards sophistication and variety of fragrances, which is expected to reflect positively over the forecast period.

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