Free Submission Public Relations &
Deutsch English

Fragrances in Brazil

Brazil fragrances market: Natura the key player with 33% value share

Print article Print article
2014-04-21 04:07:02 - Fragrances in Brazil - a new market research report on

Natura ranked first within the Brazil fragrances market with a value share of 33% in 2012. The company lost more than one percentage point compared with the previous year, however, due to the growing participation from Boticário (Botica). In 2012 Natura launched Kaiak Urban for men.

The French beauty specialist retailer Sephora opened its first store in July 2012 and inaugurated two new stores from December 2012. O Boticário (Botica), the leading beauty specialist retailer, introduced The Beauty Box store also in 2012, which is a new business within Boticário´s group classified as a multi-brand store working with both domestic fragrances as well as international and imported offerings. This movement tends to impact positively on sales of premium and semi-prestige fragrances,



as well as moving the retailing environment of fragrances in the short-term.

Five of the major fragrance houses in the country – Givaudan, IFF, Firmenich, Symrise and Takasago – invested around R$160 million in Brazil in recent years, making São Paulo one of the most important cities in the world in terms of development of fragrances, behind only New York and Paris. These fragrance houses produce perfumes for national and international companies and detect that in Brazil there is a strong tendency towards sophistication and variety of fragrances, which is expected to reflect positively over the forecast period.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact