2014-04-21 04:14:02 - Hair Care in Brazil - a new market research report on companiesandmarkets.com
The Brazil hair care market is led by strong multinationals, with Unilever, L´OrÃ©al (NBO Belocap Produtos Capilares Ltda) and Procter & Gamble together accounting for a 47% value share in 2012. Their leading brands, Seda, ElsÃ¨ve and Pantene, respectively, are benefiting from wide distribution and frequent advertising support. Two new brands â TRESemmÃ© and Wella Professional ProSeries â have also improved share from Unilever and Procter & Gamble under an image as professional salon brands.
In standard shampoos and conditioners the strong investments in advertising campaigns and new launches during 2012 from Unilever and Procter & Gamble boosted sales of such products during the year, but according to company sources this growth will not continue at this level in coming years.
care should remain the largest category within beauty and personal care over the forecast period. It is expected to see moderate growth in volume terms but a higher performance in current value terms, pushed by value-added products under high technology and extra benefits.
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.