2014-01-21 18:53:02 - Rtds/High-Strength Premixes in Brazil - a new market research report on companiesandmarkets.com
Diageo continues to dominate RTDs/high-strength premixes. Smirnoff Ice enjoys high popularity among consumers, particularly young adults, who like to drink a fresh and sweet alcoholic drink. In order to increase its penetration in product area, Diageo launched three new flavours of Smirnoff ice, passion fruit/lemon, apple/cinnamon, cranberry/lemon, in 2012. These new flavours received strong marketing support, including TV advertisements. Consumers have responded favourably to the new flavours, especially women, who tend to prefers sweet and fruit-flavoured alcoholic drinks.
RTDs/high-strength premixes recorded a 7% increase in total volume sales in 2012. This was faster than the higher review period CAGR, although slower than in 2010 and 2011. Spirit-based RTDs continued to drive sales, mainly due to the investment of leading players in
innovative flavours. For example, Diageo released passion fruit/lemon, cranberry/lemon, and apple/cinnamon flavours in May 2012.
RTDs/high-strength premixes is expected to post a 9% total volume CAGR over the forecast period, mainly driven by spirit-based RTDs such as Smirnoff Ice. Spirit-based RTDs are likely to remain very popular among 18-25-year-olds due to their sweet flavour.
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.