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Brazil ice cream market: 10% CAGR between 2012-2017
Ice Cream in Brazil - a new market research report on 2014-03-11 18:06:03
Unilever Brasil led sales in the Brazil ice cream market in 2012, with a value share of 34%. However, it lost share to other manufacturers, mainly regional ones. The company is very efficient in its distribution of both impulse ice cream and take-home ice cream through independent small groceries (like bakeries) and street vendors, which have a strong presence in parks, beaches and other entertainment attractions.

Ice cream registered faster current value sales growth in 2012, with an increase of 17%, compared to the CAGR of 13% experienced over the 2007-2012 review period. However, retail volume growth slowed to 4%, against the average of 6% between 2007 and 2012. A continued shift to premium products among consumers explained the higher value growth in 2012.

Ice cream is expected to perform well during the 2012-2017 period in both volume and constant value sales terms, with CAGRs of 7% and 10%, respectively. Rising purchasing power, the high quality of leading brands, and new product developments in terms of flavours and types of ice cream products will support this performance.

Key Headlines

- Ice cream sees current value growth of 17% and volume growth of 4% in 2012
- Unilever takes over distribution of its ice cream in large cities such as São Paulo and Rio de Janeiro
- Frozen yoghurt sees the strongest current value growth of 50% in 2012
- The average unit price increases by 12% in current terms in 2012
- Unilever maintains its leadership in ice cream in 2012, with 34% of value
- Ice cream is expected to increase by a constant value CAGR of 10% over the 2012-2017 period

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Mike King
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