Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Incontinence in Brazil

Brazil incontinence products market: R$1 billion industry in 2012


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-02-10 13:20:05 - Incontinence in Brazil - a new market research report on companiesandmarkets.com

Hypermarcas SA is the leader in the Brazil incontinence products market with a 33% value share, boosted by a large portfolio since the 2010 acquisition of Pom Pom Produtos Higiênicos, former owner of the Bigfral and Big Maxi brands. However, the company lost four percentage points of retail value share in 2012 due to its incapacity to provide adequate marketing, sales force and logistical support to its incontinence products after making several acquisitions in recent years.

The good performance witnessed in 2012, with growth of 15% in volume sales and 19% in current value terms, was slower than 2011 when the incontinence category grew by 21% and 31%, respectively. The main explanation is the reduction in consumer confidence leading to reduced

 

 

spending on non-essential goods and expensive items. However, the market is still benefitting from a relatively low base, combined with rising income and the weakening of taboos surrounding the issue.

Incontinence is expected to see a retail volume CAGR of 10% and a constant value CAGR of 12%, over the forecast period. The good performance is due to the combination of rising disposable income, the ageing of the population and growing acceptance of incontinence issues thanks to governmental campaigns, medical advice and improved visibility at retail. Breaking social taboos and making incontinence products more affordable to the lower income groups will be key to the future growth of the market.

Key Headlines

- In 2012, retail sales of incontinence products increase by 15% in volume terms to 729 million units and 19% in value terms, reaching R$1.0 billion
- An ageing population combined with increasing disposable income and falling taboos about incontinence products helps boost sales
- Unit prices increase by 4% in 2012, due to rising costs of raw materials, especially cellulose
- Hypermarcas remains category leader in 2012 with a 33% value share, followed by Ever Green with 16%
- Incontinence is predicted to see a volume CAGR of 10% and a constant value CAGR of 12% over the forecast period

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com