2014-01-25 16:04:05 - Fast Market Research recommends "Brazil Information Technology Report Q1 2014" from Business Monitor International, now available
The Brazilian IT market has a solid growth outlook over the medium term based on rising incomes and modernisation initiatives by enterprises and government. However, in the short term concerns remain about the consumer outlook and currency weakness. We believe the weaker currency and consumer outlook should not obscure the strong underlying growth story for the IT market over the medium term. We forecast Brazil IT market spending will reach BRL53.5bn in 2013, an increase of 9.6% from BRL48.8bn in 2012. The trends within the IT market that will outweigh the wider economic slowdown include a booming first-time buyer and upgrade/replacement market for PCs, strong demand for tablets (including procurements for education), and enterprise and government modernisation.
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