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Brazil meal replacement market: R$1.1 billion industry in 2012
Meal Replacement in Brazil - a new market research report on 2014-03-12 00:05:04
Herbalife International do Brasil remained the overall leader of the Brazil meal replacement market, holding 53% value share in 2011, gaining eight percentage points. The success of the company is mainly a result of its wide number of independent consultants. Herbalifes meal replacement slimming also enjoys great popularity among slimming product consumers. In a bid to offer novelties to consumers, the company introduces different flavours.

With the increasing concerns about the prescription of Rx slimming products, such as sibutramine, ANVISA (Health Surveillance Agency) restricted the sales of Rx medicines and tightened the surveillance over dietary supplements positioned as slimming products. This movement had a positive impact on meal replacement in 2012.

Meal replacement is expected to grow by a CAGR of 5% in constant value terms over the forecast period. Meal replacement slimming is set to drive sales due to the growing number of people concerned about their weight. According to IBGE (National Statistic Office), the number of overweight and obese people increased significantly based on Pesquisa de Orçamentos Familiares 2008-2009; it is estimated that overweight adults already reached 50% of the population, children aged five to nine years account for a third and overweight teenagers represent 25%. In addition, further surveillance of ANVISA over Rx remedies, which used to be widely available to any consumer purchase in a drugstore, might lead to consumers adopting other methods such as adopting meal replacement slimming into their diets.

Key Headlines

- Meal replacement is estimated to grow by 10% in current value terms in 2012 to reach R$1.1 billion
- Emerging middle class is potential consumer group for meal replacement
- Meal replacement slimming is set to show the biggest increase of 10% in current value terms
- Unit price is impacted by rising costs of raw milk
- Herbalife remains overall leader with 53% in value share in 2011
- Meal replacement is expected to grow by a CAGR of 5% in constant value terms over the forecast period

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