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Men's Grooming in Brazil

Brazil men's grooming market: Procter & Gamble and Unilever the key industry players

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2014-04-21 04:26:01 - Men's Grooming in Brazil - a new market research report on

The Brazil men´s grooming market is dominated by international companies, mainly Procter & Gamble and Unilever, which held a combined 66% value share in 2012.

In 2012 there was a strong tendency to increase sales of value-added products within men´s grooming, mainly razors and blades and men´s deodorants. In this sense, Gillette by Procter & Gamble received strong investment in publicity and new products offering higher performance, while mass men´s deodorants saw a good performance, boosted by the increasing participation of the spray and stick formats.

During the 2014 FIFA World Cup and 2016 Olympic Games Procter & Gamble should invest significant resources in Gillette razors and blades, as it will be one of the most important sponsors of these events. Marketing



activities should include advertising on television, prizes and merchandising, among others. The company is one of the most important sponsors of these global events; consequently, sales of such products should see a notable jump in these years.

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