2014-04-02 01:35:04 - Consumer Attitudes and Online Retail Dynamics in Brazil, 2013 - a new market research report on companiesandmarkets.com
"Consumer Attitudes and Online Retail Development in Brazil, 2013" is the result of extensive market research covering the online retail industry in Brazil. It provides the magnitude, growth, share, and dynamics of the online retail market in Brazil. It is an essential tool for companies active across Brazil´s online retail value chain and for new companies considering entry into Brazil´s online retail market.
It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Brazil´s online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from
smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
The report provides in-depth analysis of the latest trends in online consumer shopping, covering factors that drive online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
Key Features and Benefits
Understand the consumer behaviour and online trends in Brazil.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of the economic recession and its recovery on market growth.
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