2014-04-21 04:25:01 - Oral Care in Brazil - a new market research report on companiesandmarkets.com
Colgate-Palmolive was a strong leader in the Brazil oral care market throughout the review period, and in 2012 accounted for 50% of value sales, benefiting from offering the Colgate and Sorriso brands. With regard to mass media advertising , the company always shows dentists recommending its oral care line, mainly for the Colgate Total brand. In 2012 the company continued to invest mainly in launches of products offering value-added benefits, such as the new version of Colgate Total 12 Gengiva SaudÃ¡vel (healthy gum).
Procter & Gamble launched a new line of oral care products under the Oral-B 3D White brand, which performed very well during the second semester of 2012. The new line is endorsed by the top model Gisele BÃ¼ndchen,
and comprises toothpastes, manual toothbrushes and the newest Oral-B 3D White whitestrips (included in tooth whiteners but still negligible in sales in 2012).
Oral care is expected to see a strong performance over the forecast period with a constant value CAGR of 8%. New products offering value-added benefits and advertising campaigns will continue to play a key role in boosting consumer awareness of oral care products. In this sense Colgate-Palmolive and Procter & Gamble should intensify investments in oral care in coming years.
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