Today: February 9, 2016, 11:07 am

Brazil oral care market: Colgate-Palmolive the dominant industry player
Oral Care in Brazil - a new market research report on 2014-04-21 04:25:01
Colgate-Palmolive was a strong leader in the Brazil oral care market throughout the review period, and in 2012 accounted for 50% of value sales, benefiting from offering the Colgate and Sorriso brands. With regard to mass media advertising , the company always shows dentists recommending its oral care line, mainly for the Colgate Total brand. In 2012 the company continued to invest mainly in launches of products offering value-added benefits, such as the new version of Colgate Total 12 Gengiva Saudável (healthy gum).

Procter & Gamble launched a new line of oral care products under the Oral-B 3D White brand, which performed very well during the second semester of 2012. The new line is endorsed by the top model Gisele Bündchen, and comprises toothpastes, manual toothbrushes and the newest Oral-B 3D White whitestrips (included in tooth whiteners but still negligible in sales in 2012).

Oral care is expected to see a strong performance over the forecast period with a constant value CAGR of 8%. New products offering value-added benefits and advertising campaigns will continue to play a key role in boosting consumer awareness of oral care products. In this sense Colgate-Palmolive and Procter & Gamble should intensify investments in oral care in coming years.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 398 Words
Related Articles
More From Finance Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source has announced that it will now be offering the [..] Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]
The Experts at Explain How to [..]
Foreclosures have gone through a decrease over the past decade, but that doesn’t mean they don’t still happen. People who [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.