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Brazil other dairy market: R$4.7 billion industry in 2012
Other Dairy in Brazil - a new market research report on 2014-03-12 00:26:03
The Brazil other dairy market was led by Nestlé with 27% value share in 2011 due to the wide distribution network in all national territory. The company has a strong reputation for quality, including famous brands such as Moça (plain condensed/evaporated milk), Nestlé (cream), Chambinho (flavoured fromage frais and quark) and Chandelle (chilled dairy-based desserts). The company frequently extends its portfolio with novelties. In this way, Nestlé introduced in 2012 a new flavour of Chandelle, lemon pie, and new packaging of brick carton for plain condensed milk and cream.
Regarding the health and wellness trend amongst many Brazilian consumers, many manufacturers continued investing in the production of reduced fat and soy-based versions of plain condensed/evaporated milk and cream. These healthier versions of condensed/evaporated milk and cream are being widely accepted among consumers, due to the fact they can provide the same great taste with reduced calories and lower cholesterol levels.
Other dairy is expected to continue as the smallest category within dairy and is predicted to reach a positive performance with a CAGR of 6% in constant value terms and 4% in retail volume over the forecast period. The main reason behind this growth is the continued increasing disposable income amongst consumers, mainly those who live in the northeast region.
Key Headlines
- Other dairy is expected to post current value growth of 8% in 2012, reaching sales of R$4.7 billion
- Plain condensed/evaporated milk and cream are the largest segments, and are expected to account for combined 68% value share and 78% retail volume share in 2012
- Flavoured fromage frais and quark is set to show the most dynamic current value growth in 2012 of 11%
- Nestlé Brasil Ltda remains the outright leader with 27% retail value share in 2011
- Other dairy is expected to post a CAGR of 6% in constant value terms over the forecast period
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