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Brazil pharmaceutical market: Latest market research analysed
The Pharmaceutical Market: Brazil - a new market research report on 2014-03-10 22:54:04
The Brazilian pharmaceutical market remains our favourite regional market in Latin America due to its large market size and strong domestic demand for innovative, high-tech products. The government i s increasing ly invest ing in the healthcare sector and pharmaceutical industry to reduce the financial burden of diseases , and the country´s private healthcare sectors provide opportunities for foreign companies. However, the increasing d rug rebate level has significantly undermined the profits recorded by generic drugmakers. The more aggressive government techonology transfer deals with multinationals as well as the drug approval delays due to bureaucracy and staff shortages at ANVISA have also dampened multinationals´ revenue-generating opportunities

Headline Expenditure Projections

Pharmaceuticals: BRL48.10bn (US$28.72bn) in 2011 to BRL51.76bn (US$25.88bn) in 2012; +7.6% in local currency terms and -9.9% in US dollars terms. Forecast down from Q 4 12 due to less optimistic industry projections.

Healthcare: BRL378.63bn (US$226.04bn) in 2011 to BRL416.46bn (US$208.23bn) in 2012; +10.0% in local currency terms and -7.9% in US dollars. Forecast upwards from Q 4 12 due to more optimistic historical data.

Medical D evices: BRL7.45bn (US$4.45bn) in 2011 to BRL8.31bn (US$4.15bn) in 2012; +11.5% in local currency terms and -6.6%% in US dollars terms. Forecast revised down wards from Q 4 12 due to analyst intervention.

Competitive Landscape

The competitive landscape section provides comparative company analyses and rankings by US$ sales and % share of total sales - for the total pharmaceutical sector, as well as the OTC, generics, and distribution sub-sectors.

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