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Brazil sets market: Botica the key industry player during 2012
Sets/Kits in Brazil - a new market research report on 2014-04-21 04:24:04
Botica (O Boticário) accounted for more than half of total sales in the Brazil set market during 2012, accounting for a 53% value share, representing an increase of almost six percentage points compared with the previous year. Overall, the company brings line extensions through sets/kits, offering them on specific dates or in limited editions.
Its sets/kits include a wide variety of products, such as bath and shower products, deodorants, body oils, body care products and fragrances. In 2012 the company increased faster than in previous years due to high investments in television marketing campaigns. Key new launches for Christmas fragrance sets were Lily Essence for women, Malbec for men and Coffee Collection for both women and men.
Overall, sets/kits have highly seasonal behaviour, mostly concentrated at special times such as Mother´s Day and Christmas. Beauty specialist retailers offer a diversified supply, with sets aimed at consumers in the middle-income segment.
Sets/kits sales are expected to see a constant value CAGR of 9% over the forecast period, mainly during special events such as Christmas, Mother´s Day, Valentine´s Day and Father´s Day, which will continue to significantly push sales during these periods.
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