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Brazil skin care market: Natura the leading industry player
Skin Care in Brazil - a new market research report on 2014-04-21 04:13:01
Natura was a strong leader in the Brazil skin care market throughout the review period and in 2012 accounted for a 25% value share. Overall, direct selling companies led skin care in 2012 due to the high quality of their products at affordable prices, aggressive advertising and continued product developments.

Important categories within skin care experienced faster growth in volume than value sales, which impacted a significant decline in unit prices in 2012. Mass general purpose body care, mass acne treatments, mass liquid/cream/gel/bar cleansers, mass facial moisturisers and mass hand care were categories in which leading direct selling companies promoted price discounts in their catalogues in 2012.

Possible demographic changes such as the ageing population and future generations of pre-teens and teenagers concerned about their appearance will represent key drivers for future sales of facial care products over the forecast period. In addition, the increased number of working women and better annual disposable income levels are expected to favour sales mainly of facial moisturisers, facial cleansers and facial anti-agers.

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