Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Spreads in Brazil

Brazil spreads market: 15% value growth in 2012


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-03-11 17:52:01 - Spreads in Brazil - a new market research report on companiesandmarkets.com

The Brazil spreads market is a very fragmented category, in which the top three companies accounted for only 16% of value sales in 2012. Kiviks Markmav maintained its leading 6% value share in 2012. The company frequently introduces innovations in terms of new flavours in order to hold its leadership in the category. As the jams and preserves category has low turnover, the company has invested in new emerging categories, and introduced Queensberry Smoothie in the second half of 2011.

The category increased at a slow pace in volume over the 2007-2012 period, with a CAGR of 2%. Given the sluggish performance, leading companies are investing in other emerging categories. Kiviks Markmav, for example, has launched smoothies with fruits. Jams and

 

 

preserves recorded the highest current value growth of 19% in 2012. Value-added products have contributed to this performance. For instance, the leader Kiviks Markmav has been investing heavily in new product development and marketing campaigns in order to further develop jams and preserves and consolidate its leadership.

Spreads is expected to see sales increase at a CAGR of 5% in constant value terms over the 2012-2017 period, while registering a slower CAGR of 2% in volume terms. Such products will continue to face stiff competition from other substitute products, such as spreadable oils and fats, and processed cheese, which will hamper volume growth. Constant value growth is expected to outpace volume growth as a result of increased sales of value-added products, such as organic, diet and better-for-you variants.

Key Headlines

- Spreads register 2% volume growth and 15% current value growth in 2012
- Price rises push up value sales, with volume growth being only marginal
- Jams and preserves see the highest growth category in current value sales in 2012, of 19%
- Unit prices increase in 2012, largely as a consequence of rising raw material costs
- Spreads is a very fragmented category, with the top three companies accounting for only 16% of value sales in 2012
- Spreads is expected to grow at a CAGR of 2% in volume and 5% in constant value terms over the 2012-2017 period

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com