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Wine in Brazil

Brazil wine market: 6% CAGR growth forecast between 2012-17

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2014-01-21 18:41:01 - Wine in Brazil - a new market research report on

Cooperativa Vinícola Aurora and Vinhos Salton remain the two leading manufacturers of wine in the country, with total volume shares of 7% and 5%, respectively, in 2012. The former has a wide portfolio of still light grape wine and sparkling wine, ranging from economy to premium products, while the latter has invested mainly in wine tastings at trade fairs, in order to increase sales through retail channels, particularly chained supermarkets and hypermarkets.

Most wine manufacturers continued to invest mainly to attract the emerging middle class, which acquired large disposable incomes. They represent a key driver of increased consumption, mainly in still light grape wine. Additionally, key importers such as Expand Importadora and Interfood Importação continued to believe in the potential of



the Brazilian market due to its emerging middle class. They invested in marketing activities, such as point-of-sale merchandising and wine tasting sessions, in order to develop the habitual consumption of wine in the country.

Wine is expected to register a positive performance over the forecast period, with total volume sales estimated to grow by a 6% CAGR. "Other" sparkling wine and still light grape wine are projected to post strong CAGRs in both total volume and constant value terms. These wine types will benefit from their affordable prices and the growing interest in drinking wine.

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