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Brazilian pharmaceutical drugs market forecast to be valued at US$41.3Bn in 2017
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PR-Inside.com: 2014-03-19 00:45:01
By the end of 2017, the Brazilian drugs market is forecast to attain revenues of US$41.3 billion. The generics market sector is also forecast to represent the largest market sector in Brazil in terms of revenues. Over the next five years, Brazil will be the fastest expanding country in the world for pharmaceutical drugs market revenue with only China reporting a higher growth rate over this period.

The Brazil pharmaceuticals market is forecast to enter a period of further consolidation as Valeant, Merck and Takeda penetrate this market through acquisitions. The Brazilian government aims to retain its domestic generics industry despite further investment from multinationals.

The Brazilian pharma market will overtake every other except the US, China and Japan by 2020, according to expectations. The question is what strategies will get big pharma companies the best shares of that market. Sanofi is the market leader, but it has faced challenges. Though the generics market might seem like the simplest opportunity for sales growth in Brazil, there are also opportunities in patented pharmaceuticals, including biological drugs (biologics). But companies have to negotiate technology transfer arrangements.

Technology transfer is a flagship policy for the Brazilian government. It wants to expand the national pharma manufacturing base, increase expertise, and thus reduce the costs of importing medicines. This is increasingly a priority, because the government widens access to medicines. Pharma companies can get five years´ exclusivity, but in return they´ll have to sign up to transition their relevant technology over to Brazilian laboratories, reports indicate. The most important field for this kind of deal will be biologics (biological drugs). That´s what the government is interested in getting hold of, and we´ve seen in recent times the establishment of two conglomerates, BioNovis and Orygen, which are going to make biosimilars. At the moment Achê has biosimilars, but that field remains emergent in Brazil.

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