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Breakfast Cereals Production in the UK - Industry Market Research Report

Breakfast cereals production market in the United Kingdom to grow 1% CAGR between 2014-19

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2014-01-29 00:25:02 - Breakfast Cereals Production in the UK - Industry Market Research Report - a new market research report on

The Breakfast Cereals Production industry has been hit hard by surprising trends over the past five years. Britons are the largest consumers of breakfast cereals in Europe and the second largest in the world, with about 87.0% of households consuming a cold breakfast cereal at least once per day. However, consumers have become victims of their busy lifestyles, trading traditional cereals for baked goods and quick snack options at breakfast.

This has been compounded by a broader trend towards healthy eating and a growing interest among consumers about nutritional content. Demand for healthy cereals has hit some of the largest and most established brands. The industry has begun to fight back, introducing new or improved ranges of snack format cereal products



and promoting positive aspects of nutritional content. Firms have also been proactive in releasing innovative products and advertising aggressively.

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