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Britania Eletrodomesticos SA in Consumer Appliances (Brazil) - New Report Available

Fast Market Research recommends "Britania Eletrodomesticos SA in Consumer Appliances (Brazil)" from Euromonitor International, now available 2014-04-01 15:52:51
Britania Eletrodomesticos is present in the Brazilian consumer appliances market with two brands, Britania and Philco, which both benefit from a good brand image and offer a wide range of products, especially in small appliances. Both brands are positioned as mid-priced, but the company has been trying to position Philco with higher added-value compared with Britania. The company is investing in new product development as a way to increase sales and reach a larger audience, mainly from the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

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Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

Euromonitor International
March 2014


Strategic Direction
Key Facts
Summary 1 Britania Eletrodomesticos SA: Key Facts
Summary 2 Britania Eletrodomesticos SA: Operational Indicators
Company Background
Summary 3 Britania Eletrodomesticos SA: Production Statistics 2013
Competitive Positioning
Summary 4 Britania Eletrodomesticos SA: Competitive Position 2013

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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

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Press Information

Published by
Bill Thompson

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