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Bulgaria beer market: International companies continue to dominate industry
Bulgaria Beer Market Insights 2013 - a new market research report on 2014-04-22 02:06:04
International companies continued to be dominant in the Bulgaria beer market during 2012. Molson Coors Brewing Company (having acquired StarBev) and Heineken increased their lead on Carlsberg Group last year, with their local operators (Kamenitza and Brew invest) growing to shares of 32% and 30% respectively, from 29% and 28%.

Local brewer Boliarka is showing aspirations to be an important factor on the market as it expanded by over 20% (including PL contracts) in 2012.Top three brewers hold 80% of market combined.

Private Label registered growth volumes in 2012 due to the higher share of such offerings in discount retail chains. The discount price segment halted its growth in 2012 as the leading brewers put serious effort into expanding their mainstream and premium volumes into all distribution channels.

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