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Bulgaria Consumer Electronics Report Q4 2013

Bulgaria consumer electronics market: Computer sales revenue reaches $670mn in 2013

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2014-04-17 16:33:03 - Bulgaria Consumer Electronics Report Q4 2013 - a new market research report on

The challenging economic conditions in Bulgaria mean we expect difficult trading conditions to persist in many segments of Bulgaria´s consumer electronics market in 2013. Declining house prices, which create a negative wealth effect and lower consumer confidence, are set to keep household spending subdued. However, growing affordability will drive consumer electronics purchases in key areas such as tablets and smartphones, while prices of other products such as notebooks and flat-panel TV will also become more affordable. Growth areas in 2013 will include smartphones, TV sets and tablets; however, it should be noted that some of this growth will occur at the expense of other device categories, for instance notebooks.

Headline Expenditure Projections

Computer Sales: US$642mn in 2012 to US$670mn in 2013, +4.4%



in US dollar terms. Forecast lowered slightly in Q4 2013 due to the slower than expected sales of desktops and notebooks, which is not fully compensated for by the growth in tablet sales.

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